Monday, June 1, 2015

Share Norristown via Yelp!

Posted By: Unknown - 7:00 AM


Occasionally, we like to share different ways to change the image of Norristown. I applaud most businesses in Norristown for sticking around and making our town their home. We have many hidden gems in town when it comes to restaurants and other businesses. Positive reviews go a long way to support smaller businesses against the larger retailers surrounding us. So how can Norristown businesses become more marketable?

The easiest way for businesses to spread the message of their food or service is through its customers. I go to American Dental Solutions in East Norriton and each time I'm in there, I am giving a flyer to review them on Yelp. Whether I liked their service or not, it's important to share your sound review on sites like Yelp for other customers to see. This also puts pressure on businesses to increase their level of service...because it's just as easy to write a bad review as it is to write a good one! 

So this is something to consider when you stop for a sandwich at a new spot in Norristown. How did you like your meal? Was your service good? What tips would you like to share? 

As you can see above, some businesses are taking advantage of Yelp for customers to review their food and services. There is also a feature for those business owners to respond to negative reviews and work with the customer to find a solution. Zachary's BBQ uses this feature to interact with fans and make sure their online menu is up to date.

Yelp is also FREE! For a small business, it is important to capitalize on every free marketing opportunity out there. Facebook, Twitter, Yelp, and Instagram are all social media sites that allow you to promote your business for free and gain more fans. Some businesses have not jumped on this opportunity for the lack of knowledge in technology and social media. SM and SEO is still new which creates a learning curve for older business owners. 

Whether you are a business or a customer, I encourage you to use this site when it comes to finding new places in town as well as reviewing your favorite spots. Yelp can be a useful tool to market Norristown's hidden gems and increase traffic at these locations. 

(Disclaimer: Yelp has not paid or asked TNP to write about their site for exposure purposes.)

About Unknown

Shae Ashe was born and raised in Norristown, PA and the founder of the Norristown Project. He is a graduate of Norristown Area High School and Norfolk State University.

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